What Is FitMom?
FitMom is owned by Ashleigh Iovino - a health & fitness fanatic, personal trainer & mother of two (with a third on the way!). It is a personal training business whereby Ash trains you from her home in Newlands, Cape Town. Ash has a special interest in pre & postnatal fitness so if you would like to keep fit during your pregnancy or if you need help in losing your baby weight then you have come to the right place. That said, training is definitely not limited to “moms” only. All clients are welcome.View FitMom Sessions
Leanne Lucas, mom of Jack and Harry
"I have been training with Ash for 10 months and have loved our sessions. Each one is different and I am pushed every time to move out of my comfort zone. I'm a runner and Ashleigh's running experience has really inspired and motivated me to train harder. In return, I have reached many running time and mileage goals that I never believed possible! I am about to run my first two oceans ultra marathon and can't wait. As a mom, she truly embodies her brand as a 'fit mom' and I enjoy our chats about our kids as we share the highs and lows of parenthood."
Belinda Mountain, mom of Rachel and Ben.
"I lost 8kg while training with Ash but it was the increase in my confidence, the renewed sense of self and a new appreciation for exercise that meant the most to me. I can honestly say that I feel better in my body now at nearly 40 than I ever did in my 20s. And I couldn't have done that without her."
Farzana Kajee, mom of Adam
"As a physiotherapist and mom, health and fitness has always been a core focus in my life. Joining FitMom has helped elevate that passion to a new level. A supervised program has helped me not only achieve my weight goals but also improve my energy levels, confidence and overall wellbeing. Ash is sure to work you as hard as possible towards achieving your personal goals. I can personally attest to achieving mine in just 3 months! Tailored to your needs, the workouts are both challenging and fun. There is nothing like feeling the strength of your own body to beat away life stresses. With Ash’s combined passion & knowledge of women's health and fitness you couldn't be in more capable hands."
Monique O’Carroll, mom of Ava, Viv and Ollie
"Training with Ash is a totally addictive experience - once you start you won’t want to stop!! Be prepared to be inspired and motivated by her passion and dedication - she lives and breathes health and fitness and this permeates every session. Her holistic approach has transformed my perspective on exercise - it was actually something I looked forward to and enjoyed. Each session with Ash is thoughtfully and creatively crafted to make sure you achieve the most from your time with her. The workouts are challenging but also fun and enjoyable. She pushes you beyond your expectations and the results speak for themselves - I have never been stronger or fitter."
"My journey with Ash has far exceeded my expectations. Ash created a safe environment for me to highlight the specific areas I wanted to focus on and what I wanted to achieve. She designs and tailors unique full body workouts that are aligned to my goals. Ash is incredibly passionate about fitness and this is evident in the enthusiasm and energy that she brings to every session. She is the ultimate motivator and consistently encourages me to push myself to the next level. I have noticed a drastic improvement in my core strength and overall muscle tone in less than a month. Ash has had a remarkable impact on my overall wellbeing and I can’t imagine not having her a part of my weekly routine!"